6 Elements of Optimal Blog Design

Do you know what it takes to create an amazing blog? Well, aside from writing some pretty good content, you also have to take into account the overall design of your blog as well since good design always translates to better user experience.

In this article, you will find out some of the most important elements of optimal blog design that you should definitely incorporate in your own.


Ever come across some blogs that actually do not have well-detailed descriptions, but only have a sentence or two that entices people to click on the link? Those short sentences are actually what is known as snippets.

Snippets are pretty good in a blog these days because of two reasons. One, people have relatively short attention spans and if they see that you are putting a pretty long description, then they may not click on it.

Second, snippets can actually help prevent duplicate content, especially if you are trying to publish the full post on your homepage.

Threaded Comments

What are threaded comments? Well, they are basically a style where an original comment will be posted and all of the replies will thread down at an angle to signify that they are just replies to a certain comment.

Threaded comments are great because it can help boost user engagement by a whopping 32%, according to a survey done by Neil Patel.

Scrolling Social Sharing Buttons

I’ve experimented with social media sharing buttons in the past. I’ve implemented them on the top of the page, on the side, and at the bottom. But, did you know which of them gave me the best results? None.

In fact, the best way to implement these would be to scroll it automatically when the user decides to scroll down the page. You can actually do this as there are plugins that offer such functionality.


A sidebar may contain a lot of things. You can add a CTA button, an option to sign up to your page, among other functionalities. Although implementing a sidebar may be a ‘no-brainer’ for most bloggers, where to put it actually has a huge impact as well.

If you want your readers to focus on your content, then you want to place your sidebar at the right side of the page. However, if you want your readers to convert, placing it on the left side may prove to be advantageous.

About Page

No matter what your intention is for creating your blog, it is important that you also put your Bio or “About” page. When you create this section, make sure to include the story behind the blog, as well as your mission and vision for it as well.

Use Complementary Designs and Color Schemes

Last but definitely not least is the overall design of your blog. Blog design is one of those ‘common sense’ concepts that people tend to overlook.

The idea of good blog design is to make your content be more prominent than the other things that are found on your blog. After all, you want your audience to read what you’ve written, right?

Never use designs and colors that are too striking. You want people to not be distracted when reading your blog posts.

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